Foxy Bingo £1 million-a-month giveaway
The campaign, which launches on January 30th, will appear on TV as well as on radio, in magazines and in newspapers.
A teaser for the ads features a spaceship bound for Earth with the messages "He's Back" and "He's giving away £1million".
The TV commercial itself shows women flocking around the landed spaceship, which opens to reveal Foxy Bingo's mascot, Foxy.
Viewers of the TV ads on Sky Television will be able to press the red button to access the Foxy Bingo Show, which makers have described as "a mini version of Shooting Stars meets TFI Friday".